Privacy Policy

Effective date: January 1, 2026

Rosett Plastic Surgery (“Rosett Plastic Surgery,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide when visiting rosettmd.com (the “Website”), communicating with our practice, scheduling a consultation, submitting insurance information, or otherwise interacting with our online services.

This Privacy Policy describes the types of information we may collect, how we use and disclose that information, and the choices available to you.

By using this Website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect information that you voluntarily provide to us, including your name, telephone number, email address, mailing address, appointment information, insurance information, and information you choose to submit when requesting a consultation, verifying insurance coverage, contacting our practice, or using another Website feature.

Because we are a healthcare practice, information you submit through certain patient-facing services may include health-related or medical information.

We may also automatically collect certain information when you visit the Website, including your Internet Protocol (IP) address, browser type, device type, operating system, pages viewed, referring website, approximate location, dates and times of visits, and information regarding how you interact with the Website.

2. Health and Medical Information

Certain information that Rosett Plastic Surgery receives in connection with providing healthcare services may constitute protected health information (“PHI”) under the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”) and other applicable healthcare privacy laws.

Where information is considered PHI and is subject to HIPAA, our use and disclosure of that information is governed by applicable law and our Notice of Privacy Practices.

This Website Privacy Policy is intended to address our general online privacy practices and does not replace or modify our Notice of Privacy Practices.

Please avoid submitting sensitive medical information through Website features that are not specifically designed for secure patient communications. Established patients should use the appropriate patient portal or other communication method provided by our practice when transmitting sensitive health information.

3. How We Use Information

We may use information collected through the Website to respond to inquiries, schedule and manage consultations or appointments, evaluate insurance eligibility or coverage inquiries, communicate with prospective and existing patients, provide requested information about our procedures and services, operate and improve the Website, understand Website traffic and usage, maintain Website security, prevent fraud or misuse, comply with legal and regulatory obligations, and otherwise operate Rosett Plastic Surgery.

Where permitted by law, we may also use contact information to send practice announcements, educational information, promotional communications, or other information we believe may be relevant to you.

You may opt out of promotional email communications at any time by following the unsubscribe instructions included in those messages or contacting us directly. Transactional, administrative, appointment-related, or healthcare-related communications may still be sent when appropriate.

4. Cookies and Similar Technologies

The Website may use cookies, pixels, tags, analytics tools, and similar technologies to operate Website features, remember preferences, understand Website performance, measure traffic, improve user experience, maintain security, and evaluate the effectiveness of our communications or marketing.

Some of these technologies may be provided by third-party service providers.

Your browser may allow you to block, delete, or restrict cookies. Disabling cookies may affect the functionality of certain portions of the Website.

Where required by applicable law, we will honor applicable consent or opt-out requirements regarding cookies and similar technologies.

5. Analytics and Advertising Technologies

We may use third-party analytics or advertising technologies to understand how visitors interact with the Website and to measure the effectiveness of our online presence.

Depending on the technology used and the laws applicable to you, certain disclosures of information to analytics or advertising providers may be considered “sharing,” “targeted advertising,” or a “sale” of personal information even when no money is exchanged.

Where applicable law provides the right to opt out of these activities, we will provide an appropriate method for exercising that right.

We do not intend for advertising or analytics technologies to collect information from secure patient portal pages or other authenticated areas containing protected health information.

6. Third-Party Services and Websites

The Website may contain links to or integrate with third-party services, including online appointment scheduling systems, insurance-verification platforms, patient portals, social media services, review websites, website functionality providers, and other external platforms.

When you interact directly with a third-party service, information you provide may be collected and processed by that third party according to its own privacy policy and terms.

Rosett Plastic Surgery is not responsible for the privacy practices, security, availability, or content of third-party websites or services that we do not control. We encourage you to review the privacy policies of those services before providing personal information.

7. How We May Disclose Information

We may disclose personal information to service providers and vendors that assist us with Website hosting, technology, appointment scheduling, insurance verification, communications, analytics, security, professional services, or other business operations.

We may also disclose information when necessary to comply with applicable law, respond to lawful requests from governmental authorities, enforce our rights, protect the safety or security of our patients, visitors, employees, or others, investigate suspected fraud or misuse, or respond to a legal proceeding.

If Rosett Plastic Surgery undergoes a merger, acquisition, restructuring, sale of assets, or similar business transaction, information may be transferred as part of that transaction subject to applicable law.

Information that constitutes PHI will be used or disclosed only as permitted or required under applicable healthcare privacy laws and our Notice of Privacy Practices.

8. Sale and Sharing of Personal Information

Rosett Plastic Surgery does not sell personal information for monetary compensation.

Certain Website analytics, advertising, or similar technology practices, however, may fall within broader definitions of “sale” or “sharing” under some state privacy laws.

Where those laws apply, eligible individuals may have the right to opt out of the sale or sharing of personal information or the use of personal information for targeted advertising.

9. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, alteration, disclosure, loss, or misuse.

However, no internet transmission, Website, electronic storage system, email communication, or other electronic method is completely secure. Accordingly, we cannot guarantee the absolute security of information transmitted electronically.

For sensitive medical information, please use secure patient communication channels provided by Rosett Plastic Surgery rather than ordinary email or general Website functionality whenever possible.

10. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, provide services, maintain appropriate business and healthcare records, comply with legal and regulatory requirements, resolve disputes, enforce agreements, and protect our legitimate interests.

Medical records and PHI may be subject to different retention requirements under federal or state healthcare laws and practice policies.

11. Your Privacy Rights

Depending on where you reside and applicable law, you may have rights regarding your personal information, including the right to request access to personal information we maintain about you, request correction of inaccurate information, request deletion of certain information, obtain a portable copy of certain information, request information about certain disclosures, opt out of certain targeted advertising or sharing activities, or appeal a decision regarding a privacy request.

These rights are subject to exceptions and limitations under applicable law.

Rights involving medical records or PHI may differ from general consumer privacy rights and may be governed by HIPAA or other healthcare privacy laws.

To submit a privacy request, please contact Rosett Plastic Surgery using the information provided below. We may need to verify your identity before completing certain requests.

12. Do Not Track and Browser Privacy Signals

Some browsers provide “Do Not Track” settings or other privacy preference signals. Because there is not a uniform industry standard governing all such signals, our Website may not respond to every browser-based Do Not Track signal.

Where applicable law requires recognition of an approved universal opt-out mechanism or similar privacy signal, we will process such signals as required by law.

13. Children’s Privacy

The Website is intended for a general adult audience and is not directed to children under 13.

We do not knowingly collect personal information online directly from children under 13 without appropriate authorization. If we learn that information has been collected from a child in violation of applicable law, we will take reasonable steps to delete it.

14. Email, Telephone, and Text Communications

If you provide your email address or telephone number, we may use that information to respond to your inquiry, communicate regarding appointments or services, provide patient-related information, or send other communications permitted by law.

Standard telephone carrier, text messaging, or data charges may apply.

Unless a communication channel has specifically been identified as secure, you should avoid sending highly sensitive medical information through ordinary email or text messaging.

Marketing communications, where used, will be sent in accordance with applicable law and applicable consent requirements.

15. Social Media

Rosett Plastic Surgery may maintain profiles on third-party social media platforms. Information you post, message, comment, or otherwise provide through those platforms is subject to the privacy practices of the applicable social media provider.

Please do not post confidential medical information or sensitive personal information publicly on social media.

16. Links to Other Websites

Our Website may contain links to websites operated by organizations that are not controlled by Rosett Plastic Surgery.

This Privacy Policy applies only to Rosett Plastic Surgery’s Website and services under our control. We encourage you to review the privacy practices of any external website before providing personal information.

17. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our practices, technology, services, or legal requirements.

When we make changes, we will post the revised Privacy Policy on the Website and update the effective date above. Material changes may be communicated through additional methods where appropriate or required by law.

We encourage you to review this Privacy Policy periodically.

18. Contact Us

Rosett Plastic Surgery 2461 N Clybourn Ave Chicago, IL 60614 Phone: 312-535-2200 Email: DrBrian@RosettMD.com

For questions involving your medical records, protected health information, or rights under our Notice of Privacy Practices, please contact the practice directly using the information above.